I received a phone call from a guy about to start a Froyo business. I love Froyo, so he got my curiosity from the get go.
After telling me his ideas, he quickly asked for a logo to begin his brand. And that’s when everything went to hell.
I explained the process we use when engineering a new brand identity and he quickly stopped me and said “No no, listen…I want something similar to the Yogen Fruz logo. Actually, I had a similar design in mind, but my son told me I couldn’t use it”
He sent me his logo idea and it wasn’t similar at all to the Yogen Fruz logo.
It was Friggin the same as the Yogen Fruz logo, except for the colors
I should’ve stopped the conversation right there, shut the phone call, and burn my phone; but I loved my phone, so I asked him why a similar logo.
His answer was so people know it’s the same thing as Yogen Fruz, so people would think his brand was as cool as Yogen Fruz.
In other words, we wanted to leech on Yogen Fruz awesomeness.
I didn’t take the job.
I couldn’t help him.
He wanted me to steal make a logo that turns his brand great overnight.
I can’t do that.
Arcka has many smart people designing and planning ideas; none of them can simply make a great brand.
Great brands are made by people that offer great value and clients love and trust them for it.
How can people trust you if your first encounter with them is as a copy cat and trying to fool them that you are someone else?
They can’t. Your whole message is “Hey, I’m more of the same, only worse.” And it’s not the logo saying that…it’s you.
Our job is helping brands that care about their products and their clients communicate to their clients how great they are.
– We design a memorable visual identity that communicates brand values and personality
– We build websites that turn visitors into prospects, clients, and fans
– We plan online strategies to bring clients to your door
– We design digital and printed assets that get your message across
We engineer the assets that make the brand you made great, be a successful one.